DOI: https://doi.org/10.33917/es-4.178.2021.126-135

The article defines the main factors of increasing the competitiveness of the machine-building complex in the integration economic area. The relationship between the factors of comparative competitive advantages of export-oriented engineering production and the structure of commodity exports is presented in the article. A methodology for assessing the competitiveness of the machine-building complex is proposed, which is focused on determining its comparative advantages in prospective segments of export commodity groups. The results of testing the methodology on the basis of statistical data of export segments of the commodity groups of machine-building industry in the CIS countries are presented

DOI: https://doi.org/10.33917/es-4.178.2021.136-141

Using the example of print outsourcing, the article examines the problems of analyzing and forecasting markets that significantly depend on the global players’ behaviour. At the same time provisions of the economic domination theory allow, through highlighting the typical strategies of market participants, to identify a number of new trends emerging in the market and opening up for Russian companies. First of all, they have to do with such processes as transition to electronic document management, expansion of the sphere of product labeling and traceability systems. In addition, the 2020 crisis has resulted in creation of a new demand for organizing home workplaces, changing the requirements for IT systems architecture in large offices. Based on the case studies of the companies that are present on the market, the author draws up conclusions on notable changes in the role of large Russian companies in this market, including under the impact of transformations on the related markets