The article analyzes the current transitional stage of development of the world community, when unipolarity under the leadership of the United States begins to weaken. Under these conditions, the resistance of the establishment of countries losing their dominance in the world community, the position of states defending the principles of multipolarity, in connection with which the conflict character of the development of the world community increases. The theory of the balance of forces inherent in the “cold war”, which considers balancing the nuclear potential of countries possessing it, now involves the inclusion of elements of information confrontation and cyber opposition, the latter can lead to radical negative consequences. The article analyzes the development of international law as a basic element of the formation of polycentrism, opposition to information attacks from the West, as well as the need to develop a single platform for the BRICS countries to digitize economies and information and communication interaction.

The range of theoretical-conceptual and practical questions related to the content of the concept of multipolarity and its ideological interpretation is analyzed; the issue of the necessity of practical realization of the multipolarity ideology propagation at all levels of the educational process, first of all Russia and the countries — Russia’s strategic partners, is being studied; It is argued that the proliferation of the ideology of multipolarity meets the national interests of Russia and its partners, ensuring the progressiveness of development and security excluded in the conditions of the restoration of bipolarity and the arms race.

The article analyzes “soft power” as an instrument for implementing foreign policy strategy in modern conditions; a comparative analysis of the impact of the “soft power” components on the electorate is made; the author analyzes opposite directions of the goal-setting vectors of “soft power” in conditions of total globalization and transition to multipolarity; it is stated that polycentrism determines the self-identification of societies and realization of national interests, the existence and development of historical, linguistic, traditional cultural and ethnic characteristics of nations and peoples, as well as the role of the state as an institution, maintaining social justice, which gives a definite specificity to the mechanism of implementing the “soft power” policy; the article also reflects the increasing role of information space in the context of globalization.

The article considers duality of the globalization concept — as a process based on internationalization of the reproductive chain of the world GDP creation and as a policy pursuing and realizing the goal of forming and maintaining a monopolar global community; it is argued that economic content of globalization remains important for the present stage of the world community development; the article presents the arguments proving supportive measures taken by international organizations in order to support the process of cooperation and production specialization, restoration of balanced structures of national economies; arguments are given proving the monopoly insolvency, disavowing neoliberalism as a theory justifying this process; the author substantiates the principles determining formation of a multipolar world community and meeting the current realities of the world community development.