DOI: 10.33917/mic-1.108.2023.85-92

The scientific article presents the directions for the development of a competitive market in the service sector on the example of tourist services of the Republic of Tatarstan. The specifics of the market are reflected, key tasks are identified, and a rating of the most popular business ideas (startups) in the region is presented.

References:

1. Zarutskaya V.S. Development of the tourist market in Russia: problems and potential. Theoretical and applied economics. 2021;1:21-38. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022; 4:80-85. (In Russ.).

DOI: 10.33917/mic-5.106.2022.105-109

The scientific article proposes directions for supporting the competitiveness of the service sector on the example of the tourism industry of the Republic of Tatarstan. The formation of the regional tourist and volunteer center is substantiated, which allows expanding additional types of regional domestic tourism and accumulating a control center at the point of the most demanded and visited geographically, which accumulates information and digital support with the help of volunteers.

DOI: 10.33917/mic-5.106.2022.100-104

The scientific article presents the trends in the development of services based on the applications of popular search queries of potential consumers, which allow analyzing the demand for trends in goods (services) using the example of the Republic of Tatarstan.

DOI: 10.33917/mic-5.106.2022.87-99

The article presents a case study of a big company operating in the Russian Arctic Zone in order to explain the need for digitalisation of communication between energy resource suppliers and customer markets. Currently, the main way of communication between the energy supplier in question and its customer markets is contractual relations. Their timeliness and quality are becoming particularly important, especially for big businesses. The quality of a resource supply contract directly affects the completeness of the resource supply and performance of the schedule agreed in the contract. Contract performance directly influences the financial and economic per-formance of the company and, consequently, its competitiveness on customer markets. A contract as a main communication tool is the critical legal instrument, regardless of the annual number and scope of contracts. It applies to various contracts, from several big orders for companies (enterprises) on sectoral customer markets to tens of thousands on a consumer market reaching individuals and households.

References:

1. Babkin N., Bespalova S., Senetskaya L., Skotarenko O. Tools for digitalization of economic processes for supporting management decision-making in the Arctic region. 4th International Scientific Conference on Arctic: History and Modernity; Saint Petersburg, Russian Federation 17-18 April 2019.

2.   Babkina L.N., Skotarenko O.V. Features of the qualimetric approach in regional studies // Scientific and Technical Bulletin of the St. Petersburg State Polytechnic University. Economic sciences. 2013;5(180):161-165. (In Russ.).

3.   Bodrunov S, Plotnikov V, Vertakova Y. Technological Development as a Factor of Ensuring the National Security, Proceedings of the 30th International Business Information Management Association Conference — Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, Madrid. 2017. 8-9 November 2017. pp.66-74.

4.   Kelchevskaya N., Shirinkina E. Regional determinants of effective use of human capital in the digital economy. Economy of Region. 2019;2:465-482.

5.   On national development goals and strategic tasks of the Russian Federation until 2024: Decree of the President of the Russian Federation of 7 May 2018 (ver. of 19.07.2018), Collected Laws of the RF, 20 (14.05.2018) Art. 2817.

6.   On the Strategy for Scientific and Technical Development of the Russian Federation: Decree of the President of the Russian Federation of 1 December 2016 № 642, Collected Laws of the RF, 49 (05.12.2016) Art. 6887.

7.   On assigning the default supplier status: Order of the Russian Ministry for Energy of 23 January 2015. №14, not published.

8.   Pasandideh H., Taghi S., Niaki A., Mousav S. Two metaheuristics to solve a multiitem multiperiod inventory control problem under storage constraint and discounts. Economica. 2013.

9.   Regions of Russia. Socioeconomic indicators – 2020. Official website of the Russian Federal State Statistics Service. URL: https://rosstat.gov.ru/

DOI: 10.33917/mic-4.105.2022.86-91

The Russian Federation is in the process of searching for effective tools for state management of the development of rural areas that ensure the integrated development of the countryside throughout the country. The article considers the issue of the need to develop the socio-economic policy of the village, taking into account the main tasks and principles in the field of ensuring the sustainable development of rural areas. Currently, the sustainable development of rural areas is an important component of the food security of the state, stability and independence.

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-4.105.2022.74-79

The article considers the problems of budgeting development in the sphere of regional management from traditional (estimated) budgeting by costs to the new budgeting, aimed at the results of state structures activity. It is substantiated that the implementation of national and federal projects entails the need for the development, approval and implementation of many projects at different levels of state and municipal administration. It is noted that the transition to the new budgeting will allow to formulate the information base, adequate to the development strategy of the region and the vector of political decisions.

DOI: 10.33917/mic-3.104.2022.94-101

The purpose of the article is determined by the need to identify the types of activities in which investment will provide an intensive path of development of St. Petersburg. The article analyzes the competitive advantages of the investment attractiveness of St. Petersburg. The analysis is based on the provisions of the Strategy of socio-economic development of St. Petersburg for the period up to 2035 and assessments of national ratings of regions. The author’s definition of the investment attractiveness of the region is given, which determine the competitive advantages of the region as an opportunity to invest in activities that provide an intensive path of development of the region.

DOI: 10.33917/mic-3.104.2022.87-93

The scientific article substantiates the conceptual model of the net present synergy effect from the merger of companies on the example of regional tour operators of the Republic of Tatarstan. It is also proposed to carry out the process of combining travel companies according to the «monoformat» type into the «multiformat» variation, where the main types of tourist services are weekend tours, excursion family tours and youth tours.

DOI: 10.33917/mic-3.104.2022.75-86

Franchising has become popular only in recent decades. This form of entrepreneurship is increasingly used in various sectors of the economy, especially in retail and catering. According to official data, more than 70% of this type of entrepreneurial activity falls on regional franchising. The article analyzes the features of the development of regional franchising, evaluates the initiatives of individual regions to introduce franchising. A unified concept of the creation and functioning of a regional franchising center is proposed, the goals and objectives of its creation are determined, which are mainly aimed at systematizing and synchronizing work on business development in the region.

References:

1.        Abdurakhmonova T.D. Prospects for the development of a franchise agreement in the CIS countries. Journal «Legal Bulletin». 2020;4 (4): 44-48.

2.       Mikhailova L. Prospects for the development of new forms of franchising. WORLD: Modernization. Innovation. Development. 2017;4:585-591.

3.       Ryzhykh A. I., Bocharova V. G. Systematic use of marketing tools in franchising in the context of digitalization. Journal «Economics of Sustainable Development». 2021;4(48):161-164.

4.       Solovova L. Free franchising as an alternative to classical franchising. WORLD: Modernization. Innovation. Development. 2016;7((4 (28)):71-75.

5.       Shakhova M., Mikhailova L. Modern trends in franchising. Scientific Review. 2017;20:119-124.

6.       Yuritsin A.A. Franchising and commercial concession agreement. Results and prospects of legal regulation. Yustitsinform Publishing House, 2018. 264 p.

7.       Alon I., Lattemann C. Tchibo Goes Global: Implementing a Hybrid Franchising Strategy at Germany’s Leading Coffee Retailer. Global Business and Organizational Excellence. 2016;2:18-30.

8.       Fredriks J.W. S. et al. Modeling a technology push by using hybrid franchising // International Journal of Entrepreneurship and Small Business. 2014;1:64-88.

9.       Terry A., Di Lernia C. Quasi-Franchising: A New Model for Strategic Business Cooperation’ in Network Governance: Alliances, Cooperatives and Franchise Chains, ed. Ehrmann T., Windsperger J., Cliquet G., Hendrikse G. Physica-Verlag, Berlin, Germany. 2013. pp. 26-86.

10.    Catering franchises. URL: https://businessmens.ru/franchise/food, https://businessmens.ru/franchise/rating

11.    Green House coffee shop franchise. URL: https://grnhs.biz

12.    Maxim Confectionery Franchise, March 17, 2017. URL: https://maxim-rest.ru/novosti/konditerii-maksim/franshiza-konditerii-maksim

13.    Franchising portal. URL: https://franchiza.ru

14.    Business catalog. URL: https://businessmens.ru/franchise/jumanji-1906

15.    Department of Consumer Market and Tourism of the Tyumen Region, 2013. The Tyumen Region plans to develop regional franchising, April 17, 2013. URL: https://admtyumen.ru/ogv_ru/finance/consumer_market/news/more.htm?id=11021727@egNews