Network interactions as a factor in the formation of the value of modern business

DOI: 10.33917/mic-6.107.2022.32-42

The article analyzes network interactions as a factor in the formation of business value in the digital economy. In the course of the study, the author analyzes the advantages and features of network interactions within platform business models and business ecosystems. The author comes to the following conclusions. Network interactions between platform participants produce network effects. Taking advantage of network effects is changing the way business value is created. Data is becoming the main asset that ensures the growth of the capitalization of digital companies. Links of the value chain are transformed into modules and embedded in networks. Under the influence of digital technologies, business value is created at all levels of the economic system (including the nanolevel), companies are turning from static hierarchical structures into dynamic networks of interconnected players, and the role of company management in creating business value is changing.

References:

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Methods for building organizational management structures in defense industries

DOI: 10.33917/mic-6.107.2022.19-31

The purpose of this scientific article is to prepare proposals for the further development of the management of enterprises and organizations of the domestic defense industry. The relevance of the topic is due to the fact that at present the current organizational structure for managing them has a number of significant drawbacks, the main of which (especially with a significant expansion of the range of products) are a significant decrease in the system’s maneuverability and an increase in its response time to changes in external conditions. Therefore, it is necessary to develop new methodological approaches to eliminate these shortcomings. The paper considers the following issues: 1) as a result of the analysis of integration processes in the Russian defense industry, the main shortcomings and unresolved problems were identified; 2) the fundamental conditions for the development of an organizational structure for managing a business entity are determined; 3) requirements for its elements are formulated; 4) proposed and substantiated on their basis a typical organizational structure for managing a large production facility – a corporation.

References:

 

1. On the approval of the «Federal target program for the restructuring and conversion of the defense industry for 1996-2000». Decree of the Government of the Russian Federation No. 625 dated June 24, 1998. – Access from the Garant information and legal system.

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12. Betelin V.B. On the problem of diversification of production at the enterprises of the military-industrial complex of Russia // Innovations. 2018;7:3-7. (In Russ.).

13. Biryukov A.V. Cluster policy as a factor in increasing the competitiveness of defense industry enterprises // Microeconomics. 2009;5:70-75. (In Russ.).

Theoretical concepts and methodological approaches to understanding production theory and cost analysis in the context of digitalization in microeconomics

DOI: 10.33917/mic-5.106.2022.62-68

The article examines the effectiveness of using digital doubles in the main sectors of the Russian economy. It is shown how the use of digital doubles affects the structure of production costs. The authors of the article attempt to argue the fact that the use of digital doubles and digital databases will make exponential economic growth possible. This trend is explained by the consequence of the increase in the performance of digital doubles, due to the action of Gordon Moore’s law of technological progress (the first law of 1965) and Arthur Rock’s law (Moore’s second law of 1998). In this regard, the authors adopt a new approach to substantiating the specific manifestation of the law of diminishing returns. It is concluded that in the short term, the simultaneous use of advanced digital technologies and a digital analogue of live labor pushes the boundaries of the law of diminishing returns, ensuring an increase in returns from the scale of production at a new round of microeconomic development.

References:

1. Digital doubles will help earn billions of dollars. URL: http://www.eurasiancommission.org/ru/nae/news/Pages/

2. What are digital doubles and where are they used? URL: https://trends.rbc.ru/trends/industry

3. Tsarev M.V., Andreev Yu.S. Digital twins of industry: history of development, classification, technologies, usage scenarios. URL: https://cyberleninka.ru/article/n/tsifrovye-dvoyniki-v-promyshlennosti-istoriya-razvitiya-klassifikatsiya-tehnologii

4. Kuntsman M.V. Activity of cartels as a threat of economic security. / M.V. Kuntsman, A.A. Sultygova. Modern fundamental and applied research. 2015;4(19):142-144.

5. Digital doubles will help the Russian agro-industrial complex. URL: https://mcx.gov.ru/ministry/

6. The digital twin of the building is a new stage in the development of construction technologies. URL: https://bim-info.ru/articles/tsifrovoy-dvoynik-zdaniya-novyy-etap-v-razvitii-stroitelnykh

7. Security and IT in transport and transport infrastructure facilities. URL: https://www.tbforum.ru/program/smart-transport

8. Shvyreva A.S. Investment support of transport infrastructure for ensuring transport security in the Russian Federation / Shvyreva A.S., Kuntsman M.V., Sultygova A.A. Automobile. Road. Infrastructure. 2016;4(10):14.

9. Starodubtsev G.V. On the issue of using budget funds in road construction (on the example of European countries and the USA) / G. Starodubtsev, S. Atonyazov, M. Kuntsman, A. Sultygova. Automobile. Doroga. Infrastructure. 2016;3(9):7.

10. Digital twins in retail – who are they and why do you urgently need to get acquainted with them? URL: https://new-retail.ru/tehnologii/

11. What is Moore’s Law and how does it work now? URL: https://habr.com/ru/company/droider/blog/568806 /

12. If cars developed like computers. URL: https://www.nkj.ru/archive/articles/ 

13. Viber R. Empirical laws of the network economy. URL: http://vasilievaa.narod.ru

14. Arutyunova G.I. Microeconomics in questions, tests, tasks and case problems, situations, Internet tasks / G.I. Arutyunova, A.A. Sultygova. Moscow, 2014.

Benchmarking as a continuous process of quality management and investment and innovation activities of Severstal Corporation PJSC

DOI: 10.33917/mic-5.106.2022.50-61

This article discusses benchmarking as a continuous process of quality management and investment and innovation activities on the example of PJSC Severstal Corporation.

The definition of the concept of «benchmarking» is given, its purpose, tasks, stages of implementation are shown. A comparison of Russian and foreign approaches in benchmarking is presented.

The results of benchmarking are shown, which identified shortcomings and gave directions for improving the efficiency of PJSC Severstal. Companies need to bet more on R&D and get better results from it. In recent years, against the background of the pandemic and economic sanctions, PJSC Severstal faced a lack of funds for the modernization and reconstruction of production facilities, with a mismatch with the structure of supply and demand.

The authors propose to reduce costs, develop the metal products market and introduce innovative technologies.

References:

1. Al-Yavar A.A., Zharikov R.V., Bezpalov V.V. Improving the quality of products (services) of commercial organizations. Modern Economy Success. 2020;6:120-126. (In Russ).

2. Garipov A.S. The genesis of benchmarking in the time continuum. Bulletin of the Kazan State Financial and Economic Institute. 2007;4 (9):70-74. (In Russ.).

3. Devlet-Geldy G.K. Benchmarking as a tool for competitive development of modern enterprises. Problems of the economy. 2016;1 (71):42-46. (In Russ.).

4. Eroputova O.A. Analysis and evaluation of cash flows from investment operations of PJSC Severstal. The Scientific Heritage. 2022;86-3(86):17-20. (In Russ.).

5. Kozhemyako A.P. Benchmarking as a tool for analyzing target client groups. Quality management. 2020;4:314-322. (In Russ.).

6. May I. Knowledge management, production efficiency and benchmarking. Rationing and remuneration of labor in industry. 2010;7:52-55. (In Russ.).

7. Ostrovskaya V.N. Theory of SWOT analysis in competitive integration benchmarking. Economic sciences. 2008;47:64-67. (In Russ.).

8. Startseva M.V. The problem of using benchmarking in modern conditions. Economy and society. 2015;2-5(15):943-944. (In Russ.).

9. Silaeva A.V. Analysis of the financial results of the company’s activities on the example of PJSC Severstal for 2019-2021. A young scientist. 2022;23(418): 577-580. (In Russ.).

10. Tyupin N.A. Modern principles of benchmarking. Student. 2020:34-1(120):39-41. (In Russ.).

11. Chekeeva N.K. Benchmarking: conceptual apparatus. Bulletin of the Magistracy. 2017;12-3 (75):46-47. (In Russ.).

12. Shakirova N.N., Zhukovskaya S.L. Problems and possibilities of using financial benchmarking. Topical issues of the modern economy. 2022;4:609-616. (In Russ.).

13. Shuvarikov M.D. Principles of IFRS in the financial analysis of PJSC Severstal and PJSC NLMK. Economic security. 2021;4(3):839-852. (In Russ.).

14. Bezpalov V.V., Lochan S.A., Fedyunin D.V., Solopova N.A., Gorin D.S. Electric power industry development in the russian federation considering the structural trends of the world economy. Environment, Development and Sustainability. 2021.

Analysis of consumer perception in the space of image-forming factors. Part 2: Positions in comparison with competitors

DOI: 10.33917/mic-5.106.2022.26-49

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with competitors’ positions against the consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the competitors and ideals, developing a strategy and essential details of promotion.

References:

1. Aivazyan S.A., Buchstaber V.M., Enyukov I.S., Meshalkin L.D. Applied Statistics: Classification and Dimension Reduction. M.: Finance and statistics, 1989. 607 p. (In Russ.).

2. Zakuskin S.V. Analysis of consumer perception in the space of image-forming factors. Part 1. Positions in comparison with the ideal. Microeconomics. 2022;4:5-24. (In Russ.).

3. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

4. Zakuskin S.V. Analysis of rational choice in the image-forming space. Microeconomics. 2021;5:14-29. (In Russ.).

5. Zakuskin S.V. Formation of integral indicators in marketing research based on the results of quantification. Creative Economy. 2021;15(5):2091-2114. (In Russ.).

6. Zakuskin S.V. Features of the analysis of formation and differentiation of market images in the space of rational relations/ Creative Economy. 2020;14:12. (In Russ.).

7. Zakuskin S.V. Controlling the movement of market images in a competitive environment. Creative Economy. 2020;14(10):2457-2480. (In Russ.).

8. Zakuskin S.V. Analysis of the competitive situation through the study of the configuration of images in the market space. Creative Economy. 2020;14(8):1795-1820. (In Russ.).

9. Zakuskin S.V. Analysis of differentiation of market images. Creative Economy. 2020;14(7):1447-1466. (In Russ.).

10. Zakuskin S.V. Analysis of the formation of market images. Creative Economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 7. Peculiarities of rational perception. Creative Economy. 2020;14(1):93-113. (In Russ.).

12. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception. Creative Economy. 2019;13(8):1573-1596. (In Russ.).

13. Kendall M., Stuart A. Theory of distributions. M.: Nauka, 1966. 588 p. (In Russ.).

Competitiveness of the Russian market of tourist services: from theory to practice

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

References:

1. Official data of the Federal Agency for Tourism. URL: https://tourism.gov.ru

2. Zhukovskaya I.V. Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice // Microeconomics. 2022;3:38-45. (In Russ.).

3. Shamatov I.K. A study of the market of paid services of the meso economic level in the context of economic instability / I.K. Shamatov, I.V. Zhukovskaya // Microeconomics. 2021;6:78-82. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78.

Anti-Russian sanctions as a factor affecting the socio-economic situation of the country

DOI: 10.33917/mic-4.105.2022.33-38

This article discusses anti-Russian sanctions imposed from 2014 to the present. Based on open data and Rosstat statistics, the dynamics of inflation and real incomes of the population are analyzed. Conclusions are drawn about the futility of anti-Russian sanctions, and basically not achieving the goals set by the initiators.

References:

1. Sukharev O.S. Economic attack on Russia and the policy of counteraction // Economic strategies. 2022;2:40-47.

2. The policy of sanctions: goals, strategies, tools: a reader. 2nd edition, revised and enlarged / [comp. I.N. Timofeev, V.A. Morozov, Yu.S. Timofeev]; Russian International Affairs Council (RIAC). Moscow: NP RIAC, 2020. 452 p.

3. Glazyev S.Yu. About Ukraine, measures to respond to sanctions and the formation of an effective system for managing the Russian economy. URL: https://glazev.ru/articles/165-interv-ju/100822-ob-ukraine-merakh-reagirovanija-na-sanktsii-i-formirovanii-jeffektivnoy-sistemy-upravlenija-rossiyskoy-jekonomikoy

4. Putin signed a decree on the response to sanctions. URL: https://www.rbc.ru/politics/28/02/2022/621cecc89a79478c36273570

5. For us and for you: what are the consequences for the EU because of the sanctions against Russia. URL: https://iz.ru/1299635/roza-almakunova/i-nam-i-vam-kakie-posledstviia-zhdut-es-iz-za-sanktcii-protiv-rossii

6. Russia: what is the real impact of sanctions on the economy? URL: https://www.rbc.ru/economics/28/10/2019/5db1a76a9a794744a5d6e13a

Assessment of financial potential and corporate asset management policy of RUSAL URAL JSC

DOI: 10.33917/mic-4.105.2022.24-33

This article evaluates the financial potential and corporate asset management policy of RUSAL URAL JSC in the context of economic sanctions. It is established that RUSAL URAL JSC combines an aggressive policy of managing current assets and an aggressive type of policy of managing current liabilities. Thus, a comprehensive operational management policy can also be characterized as aggressive. JSC RUSAL URAL has low ratings for almost all components of the financial potential of the corporation (FPC), therefore, it can be assigned a low level of FPC. Thus, the corporation is not financially stable. In order to improve the financial position of the corporation, increase its stability and solvency, it is possible to change the policy of managing current liabilities from aggressive to moderate, i.e. reduce the share of short-term loans in the total amount of liabilities.

References:

1. Bezpalov V.V. The mechanism of restructuring the management system of an industrial enterprise. Publishing house: Knorus. Moscow, 2013. 169 p. (In Russ.).

2. Ksenofontova H.Z., Filatov V.V., Mishakov V.Yu., Nechaev B.P., Osinskaya T.V., Panov S.A. Transformation of the knowledge structure of managers of an industrial company – a source of development of their new competencies: a regional aspect. News of higher educational institutions. Technology of the textile industry. 2020;4(388):157-164. (In Russ.).

3. Filatov V.V., Dorofeev A.Yu., Deeva V.A., Knyazev V.V., Kobulov B.A., Kobiashvili N.A., Mukhina T.N., Palastina I.P., Rudenko O.E., Osinskaya T.V. Theoretical foundations of designing management systems of industrial enterprises in conditions of economic instability. Moscow, 2008. (In Russ.).

4. Filatov V.V., Alekseev A.E., Shlenov Yu.V., Vorobyev D.I., Dorofeev A.Yu., Dolgova V.N., Zhenzhebir V.N., Pshava T.S., Fadeev A.S., Fedorov B.K., Shestov A.V. Machine-building complex of the Russian Federation: sectoral, regional and strategic aspects of development. Kursk, 2017. (In Russ.).

5. Bobryshev A.D., Tumin V.M., Savelyev A.V., Alenina E.E., Trifonov V.A. The place of infrastructure in the innovative ecosystem of industry. In the collection: Achievements in the field of economics, business and management research (AEBMR). 2022. pp. 37-43.

6. Gumerov A.V., Mukhomorova I.V., Sadykova R.R., Fatihova L.E., Chikisheva N.M., Simonova L.M., Alenina E.E. The program “Client’s voice” as a tool for business structure innovation. Journal of Sustainable Development. 2015;8(3):263-270.

7. Kadyrova O.V., Polyanskaya O.A., Dymova O.O., Bespalova V.V., Okomina E.A. Methods of evaluating the effectiveness of the organization of maintenance and repair at the enterprise. In the collection: Achievements in Economics, Business and Management Studies (AEBMR). Materials of the International Scientific and Practical Conference «Russia 2020 – a new reality: Economy and Society». 2021. pp. 173-176.

8. Tatarenko V.N., Polyanskaya O.A., Shaitarova O.E., Tereshchenko S.V., Melentyeva N.I. Synergetics of subject-object interactions in the context of the digital paradigm. In the collection: IOP Conference Series: Earth and Environmental Science. 2. Ser. «II All-Russian Scientific and Technical Conference «Digital technologies in forestry». 2021. p. 012032.

Analysis of consumer perception in the space of image-forming factors. Part 1: Positions Versus Ideal

DOI: 10.33917/mic-4.105.2022.5-23

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the ideal, developing a strategy and essential details of promotion.

References:

1. Aivazyan S.A., Buchstaber V.M., Yenyukov I.S., Meshalkin L.D. Applied statistics: Classification and reduction of dimensionality. M.: Finance and statistics, 1989. 607 p. (In Russ.).

2. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space. Building perfect images. Microeconomics. 2021;3:22-31. (In Russ.).

4. Zakuskin S.V. Analysis of consumer ideals in the space of image-forming factors. Problem definition and identifying the factors. Microeconomics. 2021;2:19-31. (In Russ.).

5. Zakuskin S.V. Accounting commercial attractiveness when segmenting the target group. Creative economy. 2021;15(2). (In Russ.).

6. Zakuskin S.V. Segmentation of the target group based on consumer preferences. Creative economy. 2021;15(1). (In Russ.).

7. Zakuskin S.V. Particularities of the analysis of the market images formedness and differentiation in the rational relation space. Creative economy. 2020;14(12). (In Russ.).

8. Zakuskin S.V. Control of the movement of market images relative to consumer ideals. Creative economy. 2020;14(9):2055-2078. (In Russ.).

9. Zakuskin S.V. Analysis of market images differentiation. Creative economy. 2020;14(7):1447-1466. (In Russ.).

10. Zakuskin S.V. Analysis of market images formedness. Creative economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 8. The combination of rational and emotional aspects. Creative economy. 2020;14(3):367-398. (In Russ.).

12. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102. (In Russ.).

13. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937. (In Russ.).

14. Kal’kova N.N. Research of consumer preferences and factors influencing the choice of cheese in a real environment. Bulletin of the Altai Academy of Economics and Law. 2021;8-1:22-31. (In Russ.).

Social responsibility of business and value creation

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

References:

1. Porter M. E., Kramer M.R. Creating Shared Value,Harvard Business Review, January-February 2011.  pp. 62-77.

2. Porter M. E., Kramer M.R. Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review, December 2006. pp. 78-92.

3. Pyatanova V.I., Pyatanov I.A. Responsible finance: application and challenges for society, governments and corporations. Upravlenie. 2020;8(1):57-62.

4. Why do Russian companies invest millions in corporate social responsibility. URL: https://www.forbes.ru/forbeslife/416541-zachem-rossiyskie-kompanii-vkladyvayut-milliony-v-korporativnuyu-socialnuyu

5. Who became the “greenest” company in Russia – June RAEX rating. URL: https://trends.rbc.ru/trends/green/5fe4a0e89a79477bdd9c79c1

6. International <IR> framework. January 2021. URL: https://integratedreporting.org/wp-content/uploads/2021/01/InternationalIntegratedReportingFramework.pdf