Modern marketing strategies and their impact on the investment attractiveness of the enterprise

The article discusses modern marketing strategies and their impact on the investment attractiveness of an enterprise, analyzes the approaches of foreign and domestic scientists to current existing marketing strategies, and examines the structure of the marketing budget of a medium-sized company.

Controlling as the concept of management of industrial enterprises

The article presents the results of the study of current directions in development of tools to measure the economic efficiency of construction organizations. The recommendations are based on the realization of the capacity of their management accounting, in parts of measuring transaction costs, in improving the quality of measurement the efficiency of construction organizations operation.  It has been determined, that some Russian social institutions do not promote effective business activities, although they are created to perform the functions of coordinating and regulating the actions of business entities. The authors’ study compensate the lack of research on determining the impact of institutional indicators on business performance.

The influence of social institutions on the efficiency of activity construction organizations

The article presents the results of the study of current directions in development of tools to measure the economic efficiency of construction organizations. The recommendations are based on the realization of the capacity of their management accounting, in parts of measuring transaction costs, in improving the quality of measurement the efficiency of construction organizations operation.  It has been determined, that some Russian social institutions do not promote effective business activities, although they are created to perform the functions of coordinating and regulating the actions of business entities. The authors’ study compensate the lack of research on determining the impact of institutional indicators on business performance.

Features of the formation of state industrial policy (for example the aviation industry)

The article deals with the mechanism of formation of the state industrial policy on the example of the aviation industry, the aviation industry is defined, its composition and structure are presented, the importance of the aviation industry for the strategic development of the state is analyzed and also it is proved that the  development rates of the aviation industry have a direct impact on the formation and support of the country’s defense, scientific and technological development ensuring the constitutional right of citizens to freedom of movement.

Methodology for assessing clinical and economic efficiency dental treatment (on the example of orthopedic planning)

DOI: 10.33917/mic-3.92.2020.44-55

The development need an industry methodology for assessing clinical and economic efficiency in the segment of dental practice was reasonable.

Studies have been carried out to identify, the possibility and advisability of applying established theoretical principles and proven methods for assessing the effectiveness of processes and technologies in the dental practice segment.

The most effective methods and techniques for evaluating effectiveness were selected, indicators were developed, and formulas for calculating them in relation to dental practice were developed. The results of testing the developed method on the example of orthopedic planning was presented. The practical significance and feasibility of using the proposed methodology in dental practice was proved.

The structure of an adapted industry-specific architectural framework for insurance companies

DOI: 10.33917/mic-3.92.2020.36-43

The active development of digital twin technologies will lead to the appearance of digital copies for organizations, which works in the service sector. This also applies to insurance companies. Over time, new research and development in the field of dynamic management of enterprise architecture will be required. However, there are a low maturity level of both key business processes and enterprise architecture management processes in most Russian and companies that is an obstacle for development in the field of EA dynamic management. Analysis of existing foreign architectural and process frameworks (including industry ones) shows that they are poorly adapted for Russian realities. Russian architectural frameworks have not been developed yet. Cross-industry frameworks and approaches are too abstract, and foreign industry frameworks are based on reference models of business processes that are not relevant for Russian companies. The emergence of a relevant industry framework could help accelerate the development of digital twin technology for Russian insurance companies. Based on the analysis of several cases and existing architectural frameworks, the article proposed the structure of an adaptive architectural framework and built a map of top-level industrial business processes for Russian insurance companies.

The «corporate University 2.0»: functional and content structure

DOI: 10.33917/mic-3.92.2020.29-35

Digitalization has changed the environment and nature of human work, offering a network principle of interaction. Despite the obvious changes, corporate universities continue to evaluate staff training through normative indicators: the number of people who have completed training and the hours of full-time training in corporate centers. Is it possible in a modern converged environment to ensure the translation of knowledge into the business environment without changing the corporate University model? From the author’s point of view, no. Corporate universities, just like manufacturing companies, are undergoing a digital transformation, moving into the digital space and implementing the latest technologies in the educational process: virtual and additional reality, chatbots in the learning process, online multimedia courses. The article presents functional and content structure of the corporate University 2.0.

Transformation of business model of enterprise implementing modern principles of production system construction

DOI: 10.33917/mic-3.92.2020.20-28

The reduction of the state defense order required the enterprises of the defense-industrial complex to urgently change the process of production in favor of civilian products. However, their main part was not ready to solve this task due to the preservation of the production system characteristic of defense enterprises. According to the study, the introduction of modern principles of enterprise management requires a change in the entire business model, including the production, social and enterprise management subsystems. The article presents the results of the transformation of the business model of one of the defense enterprises, which received a significant increase in the output of civilian products due to the changes.

Methodological approaches to identifying priority areas for the digital technologies implementation to ensure the competitiveness of the aerospace industry enterprises

DOI: 10.33917/mic-3.92.2020.12-19

In modern conditions of increasing role of digitalization, the issue of choosing priority areas for the digital technologies’ implementation is urgent in order to increase the competitiveness of the enterprises. Given the strategic importance of the enterprises of the space industry, the aim of the study is to develop a model for highlighting the priority areas of digitalization, which are most effective for increasing the share of digitalization of production processes. For this, economically-mathematically methods and functional dependencies are used. Based on the results of the study, the authors presented an economic and mathematical model of the dynamics of the digital technologies implementation, the economic analysis of the application of this model is carried out and proposed an approach to highlighting the priority areas of digitalization.

Opportunities of modification of the external environment by oligopolistic companies

DOI: 10.33917/mic-3.92.2020.5-11

The article discusses the functioning of oligopolistic companies in the global economy, analyzes their ability to modify the external environment in their own interests: lobbying laws favorable to companies; providing better working conditions and attracting state support measures in comparison with other subjects of market relations; dominant influence on counterparties; the formation of upward and downward global value chains. Particular attention is paid to ways to modify the external environment of companies that are leaders in the digital field.