The article analyzes “soft power” as an instrument for implementing foreign policy strategy in modern conditions; a comparative analysis of the impact of the “soft power” components on the electorate is made; the author analyzes opposite directions of the goal-setting vectors of “soft power” in conditions of total globalization and transition to multipolarity; it is stated that polycentrism determines the self-identification of societies and realization of national interests, the existence and development of historical, linguistic, traditional cultural and ethnic characteristics of nations and peoples, as well as the role of the state as an institution, maintaining social justice, which gives a definite specificity to the mechanism of implementing the “soft power” policy; the article also reflects the increasing role of information space in the context of globalization.
Russia’s chairmanship in the Eurasian Economic Union in 2018 allows us to formulate and bring to a wide discussion a set of initiatives aimed at strengthening the integration association and completing the lost links of the integration agenda. As the practice of EAEU functioning in conditions of external constraints and the lack of clearly articulated joint development priorities has shown, the Union needs to specify the goals and to reinforce pragmatic aspirations of the member states with serious research and practical work to update the joint cultural, historical and spiritual heritage of the peoples of Eurasia. In other words, it is necessary to give a new impetus to the Eurasian Union, which should become a competitive economic union of states that have a common picture of the world, a single system of conceptions and values. The network of scientific and educational institutions of the EAEU member states has become one of these bases cementing the common economic whole, which, if properly organized, can turn into a self-sufficient profitable industry, whose product (modern knowledge) can be successfully exported to third countries, increasing the prestige and capitalization of the union, as well as strengthening Russia’s foreign policy positions. To this end, it is necessary right now to take active steps towards growing clusters of science and education on the basis of exchanging best experience and practices between the profile institutions of the Union’s countries, to raise the bar of qualification requirements for all participants in the Eurasian scientific and educational exchange. The article proposes the approach outlines for the all-round stimulation of cooperation in this sphere with the aim of both self-sufficient provision of integration processes with modern personnel and for the outside supply.
The article traces China’s evolution from a closed state with fierce international censorship to the world’s cultural and economic center of power. The author specifies the periods of China’s formation as an active international actor in global organizations, cultural and educational environment for foreigners, as well as an information center for the world’s media. The paper deals with the stages of China’s gradual transition to the status of the country attractive for investment, it quotes the numbers and evidence of China’s concrete steps towards multilateral strengthening of its international image.
There is such a brainwashing that today’s young people in Ukraine haven’t got a very important concept in the life of every human — Motherland!
Within the framework of solving complex interstate problems the traditional diplomatic actions and military operations today are being replaced by indirect actions technologies that undermine rival state from inside. In the political and political science literature such actions and based on them policies are called “soft power”, which is discussed in the article.