The paper presents the problems of the world modeling by a man and coordination of meanings between different people in the process of communication. The model of the world (as well as the subject field model) consists of three components: the language one and two multimodal — individual and socialized. The world model of every human being is a unique structure and, despite some their similarity for members of the same society, requires constant synchronization during communication of people, which is realized in the process of dialogue. In addition to information mechanism (synchronization by key concepts of subject areas) intentional mechanism (determination) is involved in the dialogue, and this mechanism is realized through personalities of communicating subjects. The work of these mechanisms is disclosed through the example of collective activity and the quality of communication literacy. Communication literacy of people, as shown in the work, essentially depends on the linguistic component, i.e. on the ability to work with text in a natural language. This means any person himself should be able to write qualitatively and work with meanings, as well as to understand meaning of texts written by others. It is especially important in the context of wide spread of different network structures on IT and telecom platforms (from social and expert networks of “collective intelligence” to instant messaging networks).
Decentralized, distributed network structures possess significant creative and innovative potential in solving various problems of modern society, including organization of interdisciplinary creative laboratories, interactive techniques in education and the establishment of inter- and intrafirm networks. Of special interest are biological models (paradigms), i.e., organizational options for network structures in diverse biological systems. These models can be used creatively to establish networks in various spheres of human society. It is emphasized that the dissemination of network structures in society promotes the implementation of the principles of socialist economy.
Network nonhierarchical structures have sufficiently significant potential in business, where they correspond to strategic alliances between firms, inter-firm networks of its autonomous departments, as well as to small network companies, the typical example of which is represented by manufacturing cooperatives. Not less prospects characterize decentralized networks in the political sphere, where we see such important examples as inter-state network alliances, cross-border and global network organizations and movements, advisory commissions and committees under the state apparatus structures and especially network structures being part of the largely non-hierarchical civil society, expressing the citizens’ will and interests in their dialogue with the political system’s hierarchy. On the basis of presented facts the author makes a conclusion that networks in economy contribute to implement the principles of self-managed socialism, and in political sphere – to implement the principles of new type meritocracy, which will be supported by civil society network structures.