This article is concerned with decentralized network structures. Emphasis is placed on their matrix, i.e. the system of ideological attitudes, values, myths, behavioral norms, and tacit knowledge that is exemplified by software development techniques in the networks of IT specialists. The knowledge exists at the level of the whole network and is not completely accessible to each individual network member. The advent of digital technology is currently giving a new impetus to the development of decentralized cooperative structures. Of paramount importance are the mechanisms of non-hierarchical behavioral coordination that operate in network structures. Special attention is to be given to psychological techniques that secure the dominance of group-level goals, values and creative processes over the individual behavioral trends of network members. Such techniques that involve subconscious brain modules can be facilitated by regulatory social structures, referred to as social chaperons. Promoting the chaperons’ optimal functioning and enhancing their soft guiding and stimulating influence could be the mission of a novel social institutions including the Committee for Promotion of Network Structures, the Research Institute for Network Structures, state-supported counseling bodies for network developers, and public network associations. These innovative state-level bodies should aim to (i) legalize the status of decentralized cooperative network structures, (ii) optimize their organization and (iii) harmonize their interaction with non-network structures such as centralized hierarchies, including the “President’s vertical” power structure and local bureaucratic structures, as well as quasi-market structures.
The article analyzes phenomenon of overall spreading of networks structures in the modern post-industrial society, called the network revolution. Namely network structures based on voluntary co-operation and partnership are becoming the most efficient form of organizing social communities in today’s highly competitive and dynamic social environments. They have advantages over previously prevailing hierarchical structures, as pooling of resources, knowledge and spiritual efforts of people in the network structures provides synergistic effect.
The paper presents the problems of the world modeling by a man and coordination of meanings between different people in the process of communication. The model of the world (as well as the subject field model) consists of three components: the language one and two multimodal — individual and socialized. The world model of every human being is a unique structure and, despite some their similarity for members of the same society, requires constant synchronization during communication of people, which is realized in the process of dialogue. In addition to information mechanism (synchronization by key concepts of subject areas) intentional mechanism (determination) is involved in the dialogue, and this mechanism is realized through personalities of communicating subjects. The work of these mechanisms is disclosed through the example of collective activity and the quality of communication literacy. Communication literacy of people, as shown in the work, essentially depends on the linguistic component, i.e. on the ability to work with text in a natural language. This means any person himself should be able to write qualitatively and work with meanings, as well as to understand meaning of texts written by others. It is especially important in the context of wide spread of different network structures on IT and telecom platforms (from social and expert networks of “collective intelligence” to instant messaging networks).
Decentralized, distributed network structures possess significant creative and innovative potential in solving various problems of modern society, including organization of interdisciplinary creative laboratories, interactive techniques in education and the establishment of inter- and intrafirm networks. Of special interest are biological models (paradigms), i.e., organizational options for network structures in diverse biological systems. These models can be used creatively to establish networks in various spheres of human society. It is emphasized that the dissemination of network structures in society promotes the implementation of the principles of socialist economy.
Network nonhierarchical structures have sufficiently significant potential in business, where they correspond to strategic alliances between firms, inter-firm networks of its autonomous departments, as well as to small network companies, the typical example of which is represented by manufacturing cooperatives. Not less prospects characterize decentralized networks in the political sphere, where we see such important examples as inter-state network alliances, cross-border and global network organizations and movements, advisory commissions and committees under the state apparatus structures and especially network structures being part of the largely non-hierarchical civil society, expressing the citizens’ will and interests in their dialogue with the political system’s hierarchy. On the basis of presented facts the author makes a conclusion that networks in economy contribute to implement the principles of self-managed socialism, and in political sphere – to implement the principles of new type meritocracy, which will be supported by civil society network structures.