The world economy is a dynamically developing system, where various processes continuously take place, being connected both with interaction and with opposition of the various participants’ interests in the context of globalization, regionalization, economic integration and competition. Today, under the effect of both objective and subjective factors, the environment itself has changed, the course of processes taking place there has changed. As a result, the world economy is undergoing complex transformations and humanity is going through a civilizational crisis. The world is entering a phase of turbulence, chaos, instability and uncertainty. No single country, including developed ones, can yet offer a way out of this phase. Due to disharmony in relationship between scientific-technological progress and spiritual development of mankind, the world is on the threshold of a global catastrophe. This situation has caused a complex problem that we plan to solve on the basis of a scientific approach. We believe that the main reason for violating the right course of events, processes and phenomena lies in the imperfect system of governing society, the state and the world development as a whole. The management system has left the natural path of development, has abandoned the canons of the Universe and the all-round laws of the Universe. Building on new knowledge, theories, concepts and technologies, it is necessary to create such a system of planning and management that will ensure safety and harmonious development of the system “nature – society – man”.
The article examines development aspects of the strategic theory of a firm in terms of existing approaches integration, creation of the firm strategic model and its practical application. It analyzes contradictions between various approaches to firms study. It substantiates the method of practical confirmation or disproof of the dynamic capabilities concept.