Innovative activity as an important factor of increasing the investment attractiveness of current company

Тhe article attempts to summarize the system knowledge that allows forming a modern understanding of the possibilities of obtaining the desired effect of investment, as well as the investment attractiveness of the enterprise. The financial performance indicators of PJSC NOVATEK are analyzed, the investment attractiveness of the company is assessed, a set of measures that disclose its investment capital is determined, measures to intensify innovation activities are proposed.