The article deals with the following questions: what is common for analytics and expertise, how they differ and how they are related to each other; what are the characteristics of the information society. Analysis of the purposes, sense and content of the analysis and expertise processes in the target vector of managing organizations, projects in the context of technical and social revolutions of the modern era of changes is carried out. The model, structuring the basic processes of analytics and expertise, is constructed, the criteria of their coherence and delineation are indicated. Constructive definitions of analytics and expertise are given. A taxonomic map of the basic processes of expertise and analytics in the organization is built. Proposed solutions provide the necessary basis for developing methodological and regulatory materials for practical application of analytics and expertise.