The article, for the first time in the domestic economic literature, presents results of the institutional-economic analysis of the unique phenomenon of the new technological order economy — digital platforms (DPs). Digital platform is positioned by the authors as a mediatory transaction institute (organizational attractor), functioning in a hybrid reality. Given the innovative nature of unique features inherent in the digital platforms and the lack of academic research on this topic, it can be stated that DPs are of particular interest for economic science and business practices.
The article analyzes “soft power” as an instrument for implementing foreign policy strategy in modern conditions; a comparative analysis of the impact of the “soft power” components on the electorate is made; the author analyzes opposite directions of the goal-setting vectors of “soft power” in conditions of total globalization and transition to multipolarity; it is stated that polycentrism determines the self-identification of societies and realization of national interests, the existence and development of historical, linguistic, traditional cultural and ethnic characteristics of nations and peoples, as well as the role of the state as an institution, maintaining social justice, which gives a definite specificity to the mechanism of implementing the “soft power” policy; the article also reflects the increasing role of information space in the context of globalization.
The article deals with the problems of the introduction of the digital economy in the defense industry, ensuring sustainable development and a significant increase in the efficiency of their production. Information technologies are the basis of automation of production processes and together with the formation of a single information space allow you to move to a new higher level of production management.
Crisis processes in the economy are often presented as consequences of external factors, and not of inefficient state decisions. The authors of the article propose to consider the economy as a complicated multi-factor system, which should be influenced through state economic regulation. The forthcoming digital transformation of economic processes and immersion of all economic entities in the digital space bring both opportunities and threats for the Russian Federation. Digital images of subjects and digital traces of their interactions in the course of economic processes are beginning to acquire value, becoming digital assets. Using a platform approach in the economy at the state level, on the one hand, will ensure digital sovereignty of the country, and on the other hand it will allow to use digital assets as an accurate and operative information base for modeling economic processes that will provide quality and effectiveness of the state regulation.
Key factors for preserving the usual level of operators’ business profitability in the nearest 5-8 years are clearly coordinated commercial and technical strategies, allowing to sustain adequate investment discipline. The world’s largest ICT consultant Detecon within the new vision of the telecommunications market development offers to operators’ business radical solutions for overcoming global challenges in the era of transformation. This was discussed in the interview with the “ES” by managing partner for technologies in Europe and the CIS Detecon Europe Dr. Stefan Shnitter.