The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

References:

1. Afanasiev A.A. Mergers and acquisitions as a factor in the restructuring of corporate structures / I.V. Zhukovskaya, A.A. Afanasiev. Economics and Management. 2009;12 (50):79-81. (In Russ.).

2. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

3. Belikova E.V., Chernyavskaya E.Yu. Regional features of the development of service activities // Scientific Bulletin of the Southern Institute of Management. 2019;2:94-101. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

Competitiveness of the Russian market of tourist services: from theory to practice

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

References:

1. Official data of the Federal Agency for Tourism. URL: https://tourism.gov.ru

2. Zhukovskaya I.V. Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice // Microeconomics. 2022;3:38-45. (In Russ.).

3. Shamatov I.K. A study of the market of paid services of the meso economic level in the context of economic instability / I.K. Shamatov, I.V. Zhukovskaya // Microeconomics. 2021;6:78-82. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78.

Theoretical and methodological foundations of the study of a tourist destination on the example of the Republic of Tatarstan

DOI: 10.33917/mic-2.103.2022.85-90

The scientific article summarizes the types, stages of the life cycle and the constituent elements of a tourist destination according to the R. Prossera method; the author’s definition of a tourist destination is given. A rating assessment of the indicator of the tourist destination of the Republic of Tatarstan was made on the basis of the points of dislocation of the centers of the tourist destination.

References:

1. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98.  (In Russ.).

2. Vdovkina V.N., Kholodilina Yu.E. Foreign experience of formation and development of tourist and recreational systems //Electronic collection of articles based on the materials of the XLIII student International Scientific and Practical conference. Novosibirsk: Publishing house of ANS «SibAK». 2018;8 (43):25-31. URL://www.sibac.info/archive/science/8(43).pdf (In Russ.).

3. Khusaenov R.R. The methodology of rank correlation as a way of assessing small and medium-sized businesses in the service sector: from theory to practice //Microeconomics. 2019;2:50-56. (In Russ.).

4. Maksakovsky N.V. Preliminary list of the World Heritage of Russia: history of development, modern composition, ways of optimization //Heritage and modernity. 2018;1(2):39-71. (In Russ.).

5. Official information of the Federal Agency for Tourism. URL: https: tourism.gov.ru