The paper presents the problems of the world modeling by a man and coordination of meanings between different people in the process of communication. The model of the world (as well as the subject field model) consists of three components: the language one and two multimodal — individual and socialized. The world model of every human being is a unique structure and, despite some their similarity for members of the same society, requires constant synchronization during communication of people, which is realized in the process of dialogue. In addition to information mechanism (synchronization by key concepts of subject areas) intentional mechanism (determination) is involved in the dialogue, and this mechanism is realized through personalities of communicating subjects. The work of these mechanisms is disclosed through the example of collective activity and the quality of communication literacy. Communication literacy of people, as shown in the work, essentially depends on the linguistic component, i.e. on the ability to work with text in a natural language. This means any person himself should be able to write qualitatively and work with meanings, as well as to understand meaning of texts written by others. It is especially important in the context of wide spread of different network structures on IT and telecom platforms (from social and expert networks of “collective intelligence” to instant messaging networks).
On the example of IBM strategies it is possible to look at the information revolution and to understand what drives the modern IT and what future these technologies are preparing for us. The article identifies relationships and the impact of the latest military developments on the IT development vector. One of the main conclusions: the information society should be seen metaphorically as an iceberg. First of all, we see only the tip of an iceberg, and the submarine part remains outside our focus area. Secondly, isn’t the modern society a sort of “Titanic” rushing toward the iceberg? But not everything is so bad. In principle there are possibilities to control the development movement and to choose the own course in order not to endure catastrophe from a collision with an underwater part of the iceberg. There is one way out, and it is evident in many respects. It is necessary to use the self-preservation and survival instinct. And our actions should be dominated by strategic thinking and foresight. Otherwise, society will get the shackles of the “digital slavery” from information owners of the world. One must not lose mind, sovereignty and the right to think. One should not go on about the puppeteers and deceivers — who will outwit or replay someone. Now decisive became the factor — who will strongly, elastically and with a margin do a great deal of thinking.
The paper analyzes the crowdsourcing possibilities in predicting the future and developing solutions. The author distinguishes types of crowdsourcing, discusses its psychological characteristics in comparison with the other methods of knowledge management. He discusses cognitive and motivational mechanisms limiting the effectiveness of crowdsourcing as a form of collective intelligence.