The article publishes research results of the strategic behavior of modern organizations in the field of human resources management in terms of digitalization. The study sample — 250 companies from the Forbes list in 2008. The annual reports data of organizations in the selected years was used as the main research material. Within the study framework, it is hypothesized that in conditions of digitalization substantial shifts occur in the systems of strategic HR management of organizations.

An important management technology for trading business development is category management, focused on identifying groups of related or replacement products, based on consumer preferences analysis. Traditional method, including a survey of customers at the supermarket exit, is expensive and not very reliable due to the coverage of only relatively small groups. An alternative approach is the analysis of cash checks, which are essentially digital traces of purchases made while visiting a hypermarket. For identifying groups of related products, it is proposed to apply methods of hierarchical cluster analysis with the use of binary similarity measures, results of experiments on real data are presented, effectiveness of the Jacquard and χ2 measures are compared, methods for optimizing the number of clusters are analyzed.