Author page: Zhukovskaya Irina V.

Service market segmentation: problems, solutions

DOI: 10.33917/mic-2.97.2021.32-37

The scientific article summarizes the concept of the service market of services. Based on the analysis of the respondents ‘ personal data, an attempt is made to segment the market by priority market niches that tend to be commercialized in the aspect: medical services, educational services, financial and information services on the example of the meso – level of the study-the Republic of Tatarstan.

Attributive model of innovative solutions: from theory to practice

DOI: 10.33917/mic-1.96.2021.22-26

The scientific article reveals attributive models of innovative solutions on the example of information technology; the application of multichannel attribution in the field of small and medium-sized businesses has been substantiated, and key principles for the successful strategic development of innovations have been proposed.

Specificity of the service market research on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.

Economic assessment of innovative potential by using mesofractal indicators

DOI: 10.33917/mic-5.94.2020.74-81

The scientific article assesses the innovative potential of enterprises in the retail and trade sector of the service sector in order to identify the level of their competitiveness. The modular categories are highlighted, according to which it is possible to identify the degree of readiness of enterprises for innovation. The algorithm for determining the innovative potential has been determined; the systemic components of the mesofractal of innovative potential were identified, and the methodology for assessing the readiness of an enterprise for innovation was improved, on the basis of which empirical indicators were obtained.

To a question on concepts «service» and «competitiveness of service»: from definitions to practice

DOI: 10.33917/mic-4.93.2020.67-75

The scientific article systematizes the conceptual and categorical properties of services, as a result, reflects the characteristics of the concepts of “service” and “competitiveness of services”. Conducted research of services in the generally accepted coding system (OKVED); as well as in the aspect of the international standard industrial classification (MCOK / ISIC) allowed the authors to supplement the species groups of the most demanded services on the market; as a practical example, an analysis of the competitiveness of DIY-services of the largest retailers of the Volga Federal District is presented.

Technique of the modified duration as a way of an estimation of efficiency of innovative projects in market economy

In the scientific article application of a method of a duration as most effective way of an estimation of innovative projects on an example regional industrial кластера with the base research centre of leading high schools of Republic Tatarstan is proved.

Strategic aspects of realisation of anti-recessionary management of the enterprises of the industry on economic level

In the scientific article the mechanism of anti-recessionary management on which basis are generated strategic alliances the enterprises on an example of an industrial complex is offered.

Research paradigm of creation industrial association: the theory and practice

In the scientific article the author’s position concerning formation regional industrial association with the base research centre of leading high schools is presented an example of Republic Tatarstan. Classification numbers of sources of design financing with a substantiation of economic feasibility of the project are revealed.

Features of the development of a competitive market for the service sector using the example of the Volga Federal District

DOI: 10.33917/mic-3.92.2020.99-104

The article presents the structural features of the competitive market for the service sector using the example of the Volga Federal District; the most active market segments were identified; empirically calculated market volume of paid services. On the basis of net profit indicators and the numerical characteristics of economically significant subjects of the service market, the factors hindering business activity of the level are identified.

The systematization scientific approach to management competitiveness in sphere of the services: economic essence, criteria

DOI: 10.33917/mic-2.91.2020.29-37

In the scientific article scientific approaches to management of competitiveness in sphere of services in which frameworks classification signs of criteria of management are revealed by competitiveness are systematized, concepts of competitiveness and a competition of sphere of services are specified. On the basis of a substantiation of application of a method of the added cost of a share capital (share holder’s value added – SVA); a method of the economic added cost of Stewart (economic value added – EVA); a method of the added market cost (market value added – MVA) the rating estimation of an index of competitiveness GCI on an example Central and Privolzhsky Federal districts is made.