The article stresses the urgency of developing methodology for increasing strategic management effectiveness of energy retailing companies. The paper presents a review of the existing methodologies for strategic planning of energy retail companies and analyzes their use potential in modern world. The adapted methodology of strategy development for energy retail organizations based on operational peculiarities proposes at the phase of checking the goals conformity to determine congruency of the selected objectives and main strategy directions in conformity with the sector (electricity) goals, the main directions of the value growth concept, the principles of quality management system. At the stage of strategy choosing from three the most probable options — external growth, internal growth, saving — it is recommended to determine the optimal strategy taking into account the main directions (objectives): cost increase, quality and reliability.
Author page: Oksana Kravchenko